PACERS ATHLETIC CENTER
Pacers Athletic Center in Westfield, IN, is an 88,000-square-foot sports facility featuring eight multi-purpose courts for basketball, volleyball, futsal, and more.
At Mojo Up Marketing + Media, I served as the design lead for the Pacers Athletic Center account, designing and managing the creative direction for collateral used at both Pacers Athletic Center and Gainbridge Fieldhouse. Explore the service dropdowns to learn more.
Work done at Mojo Up Marketing + Media
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Directed the creative vision for the Pacers Athletic Center account, managing the design strategy and development of collateral utilized at both Pacers Athletic Center and Gainbridge Fieldhouse.
Scope: Creative direction and multi-venue branding.
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Designed visual collateral to enhance brand awareness for Pacers Athletic Center and its partners, featured at both Pacers Athletic Center and Gainbridge Fieldhouse.
Digital Design Collateral: Pitch deck, social media graphics (feed), and web graphics.
Print Design Collateral: Brochures, court decals, flyers, pole pads, posters, print ads, restroom signage, score table, venue banners, and wall pads.
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Captured photos to enhance brand awareness for Pacers Athletic Center and its partners, including event coverage, employee headshots, and facility photography.
Scope: Event coverage, employee headshots, and facility photography.
ACCOUNTS SERVED THROUGH THE PACERS ATHLETIC CENTER
CREATIVE DIRECTION
UNDERSTANDING The problem
The Pacers Athletic Center offers exceptional facilities and services but faced opportunities to strengthen brand awareness. Enhancing their marketing efforts allowed for better communication of their value to a broader audience.
My Role: Led creative direction to strengthen branding and improve brand awareness.
The SOLUTION
The solution involved creating eye-catching ads that have been successfully featured in the Pacers game book for over three years. The creative direction has strengthened the brand’s presence and engagement with the audience.
My Role: Designed the game book print and restroom ad.
DIGITAL & PRINT DESIGN
Designed visual collateral to enhance brand awareness for Pacers Athletic Center and its partners, featured at both Pacers Athletic Center and Gainbridge Fieldhouse.
Digital Design Collateral: Pitch deck, social media graphics (feed), and web graphics.
Print Design Collateral: Brochures, court decals, flyers, pole pads, posters, print ads, restroom signage, score tables, venue banners, and wall pads.
