ISOtunes Sport
ISOtunes Sport is a global leader in hearing protection, offering Bluetooth enabled products with Tactical Sound Control to amplify ambient sounds in loud environments.
As a member of the marketing team, I led the creative direction for digital and print collateral while overseeing the company’s global photo and video needs. For more details, explore the service dropdowns provided.
Work done at ISOtunes Sport
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To address the pain points caused by insufficient logo variations for different types of collateral, the brand team initiated a research project to better understand the hearing protection customer and gather actionable insights. The goals of this project were to establish a consistent schedule for conducting brand studies, refine ISOtunes Sport demographic understanding of the target audience, identify customer preferences and frustrations related to hearing protection, and assess the impact of visual strategies on the customer base.
Key Metrics:
1,482 North American responses
15 research interviews
40-page report
The full report cannot be shared publicly.
My Role: Conducted interviews and designed a brand concept.
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Led the development of ISOtunes Sport visual and conceptual elements, overseeing the brand’s creative vision, design strategy, and aesthetic to ensure alignment with brand goals and audience engagement across platforms.
Scope: Brand strategy, marketing campaigns, visual identity development, content creation, and cross-platform consistency.
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Created visual content for ISOtunes Sport physical and online platforms, developing detailed and precise support materials that effectively conveyed their brand message while aligning with their identity and goals.
Digital Design Collateral: Animated and static ad designs (for Meta and Google), Amazon thumbnails, social media designs (feed, stories, and banners), email designs, and web graphics.
Print Design Collateral: Business cards, flyers, brochures, catalog designs, tech sheets, trade show banners, podium wraps, and universal insert cards for packaging.
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I managed the company’s global photo and video needs by contracting photographers and videographers, creating clear photo and video briefs, and storyboarding video concepts. Additionally, I designed lower-thirds and overlays for videos, coordinated scheduling for meetings, and handled project management to ensure smooth collaboration across teams and external partners.
Regions: North America and Europe
Scope: Contracting photographers and videographers, creating briefs, storyboarding, designing video overlays, scheduling meetings, and coordinating teams.
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This case study covers the development of a firearm hearing protection earmuff, focusing on innovation, durability, and CMF. The process started with low-fidelity sketches to explore design ideas, followed by mid-fidelity vector art to refine proportions and add color. After presenting the designs to key stakeholders— including the company owner, sales teams from Europe and North America, and product engineers— and receiving approval, high-fidelity 3D renderings were developed, though the project was ultimately paused due to other company priorities before the renderings could be finalized.
My Role: Developed Low-Fidelity Sketches, Created Mid-Fidelity Vector Art, Presented Final Designs to Stakeholders for Feedback & Approval, Managed Design Iterations.
ISOtunes Sport ORIGINS
Haven Technologies Inc. founded ISOtunes Sport in 2021, bringing together industry experts with over 20 years of experience to innovate hearing protection.
BRAND EXPLORATION
UNDERSTANDING The problem
To address the pain points caused by insufficient logo variations for different types of collateral, the brand team initiated a research project to better understand the hearing protection customer and gather actionable insights. The project aimed to establish a consistent schedule for brand studies, refine ISOtunes' demographic understanding of the target audience, identify customer preferences and frustrations with hearing protection, and assess the impact of visual strategies on the customer base.
My Role: Interviewed the Owner, Key Stakeholders, Partners, and the General Public
The SOLUTION
The solution focuses on designing a range of logo variations, including lettermarks and logotypes, to ensure the brand’s identity is adaptable and effective across various collateral and mediums. By refining logo application, we enhance its versatility, making it suitable for different uses. Additionally, an updated package design direction addresses customer preferences and frustrations, ensuring the brand’s visual presence resonates with its target audience and improves overall engagement. This approach strengthens the brand's consistency and aligns it more closely with the needs and expectations of the hearing protection customer.
My Role: Designed Lettermarks, Logotypes, Logo Applications, and Package Design
1,482
NORTH AMERICAN RESPONSES
The survey was created by the Content Manager.
15
RESEARCH INTERVIEWS
Interviewed participants with the strategy team.
40
PAGE REPORT
The Content Manager put the report together.
CREATIVE DIRECTION
Creative Direction · Creative Strategy · Layout
– 9 Product Listings and Counting
COMING SOON
GLOBAL CATALOG
Creative Direction · Layout · Template Design
COMING SOON
Playbook
Creative Direction · Layout · Template Design
COMING SOON
BROCHURE
Creative Direction · Layout · Template Design
COMING SOON
BLACK FRIDAY CAMPAIGN
Animation · Creative Direction · Digital Marketing
COMING SOON
WINTER HOLIDAY CAMPAIGN
A/B Testing · Creative Direction
DIGITAL & PRINT DESIGN
COMING SOON
MISC. DIGITAL COLLATERAL
Social Media Collateral · Website Collateral
COMING SOON
TRADESHOW COLLATERAL
Banners · Podium Wraps · Product Detail Cards
COMING SOON
MISC. PRINT COLLATERAL
Business Cards · Flyers · Packaging Insert Cards
PHOTO & VIDEO
UNDERSTANDING The problem
To understand the problem, the company faced challenges in managing global photo and video production across multiple regions. The lack of clear communication and inconsistent visual direction led to delays, inefficiencies, and assets that didn’t meet the global standards or local needs. There was a need for a streamlined approach that could coordinate resources, align teams, and ensure brand consistency across different markets, especially Europe and North America. Additionally, language barriers and diverse cultural expectations required careful management to ensure accessibility and relevance of the content across regions.
Regions: Europe and North America
The SOLUTION
The solution involved developing a streamlined approach, including contracting the right photographers and videographers, creating comprehensive photo and video briefs, and storyboarding video concepts to ensure a cohesive visual direction. Additionally, I designed video overlays and lower-thirds to maintain brand consistency, managed language translation requests to ensure accessibility across regions, and oversaw project management to facilitate collaboration between North American and European teams. This approach ensured that all photo and video assets met the company’s global standards and were delivered on time.
My Role: Contracted Photographers and Videographers, Created Briefs and Storyboards, Designed Video Overlays, Managed Language Translation Requests, Scheduled Meetings, and Coordinated Teams
5
PHOTO & VIDEO BRIEFS CREATED
The photo and video briefs include: product line overview, project overview, key considerations, deliverable details, specific requests, product renders, proper and improper product fitting instructions, and shoot guidelines.
– 5 Briefs Created and Counting
The photo and video briefs can’t be shared publicly.
3
Photo & video shoots
The photo and video shoots were managed through effective project management within a set timeline, ensuring all deliverables were completed on time for product launches and brand awareness campaigns.
– 1 Shoot Complete and Counting
2
VIDEO BREAKDOWN DESIGNED
The video breakdown designs include intro designs, callout designs, and outro designs.
– 2 Breakdown Designs Completed and Counting
The video breakdown designs can’t be shared publicly.
PRODUCT EXPLORATION
UNDERSTANDING The problem
The challenge was to develop a high-end firearm hearing protection earmuff that balanced innovation, durability, and CMF (Color, Material, and Finish), as there was a lack of premium options in the market. ISOtunes Sport sought to create the first high-end earmuff designed specifically for firearm users. The need arose from the demand for a protective yet comfortable solution for users in high-noise shooting environments, especially those using long firearms who often struggle with traditional earmuffs interfering with their use. The design aimed to address this issue while ensuring optimal hearing protection, comfort, and a premium look and feel in shooting scenarios.
Regions: Europe and North America
The SOLUTION
The solution involved a structured design process aimed at creating an innovative, durable, and visually appealing firearm hearing protection earmuff that also reflected a high-end, slim profile. The process began with low-fidelity sketches to explore various design concepts, allowing for quick iteration and refinement. Once a direction was chosen, mid-fidelity vector art was developed to fine-tune proportions, integrate color, and define the product’s overall aesthetic. The product was designed to be both functional and sleek, ensuring it conveyed premium quality while remaining compact. After presenting the designs to key stakeholders—including the company owner, sales teams from Europe and North America, and product engineers—feedback was gathered, and the designs received approval. High-fidelity 3D renderings were initiated to provide realistic visualizations, although the project was paused before completion due to shifting company priorities.
My Role: Developed Low-Fidelity Sketches, Created Mid-Fidelity Vector Art, Presented Final Designs to Stakeholders for Feedback and Approval, and Managed Design Iterations.