ISOtunes
ISOtunes is a global leader in hearing protection, offering Bluetooth enabled products with Aware Technology to amplify ambient sounds in loud environments.
As a member of the marketing team, I led the creative direction for digital and print collateral while overseeing the company’s global photo and video needs. For more details, explore the service dropdowns provided.
Work done at ISOtunes
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To address the pain points caused by insufficient logo variations for different types of collateral, the brand team initiated a research project to better understand the hearing protection customer and gather actionable insights. The goals of this project were to establish a consistent schedule for conducting brand studies, refine ISOtunes' demographic understanding of the target audience, identify customer preferences and frustrations related to hearing protection, and assess the impact of visual strategies on the customer base.
Key Metrics:
1,482 North American responses
15 research interviews
40-page report
The full report cannot be shared publicly.
My Role: Conducted interviews and designed a brand concept.
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Led the development of ISOtunes' visual and conceptual elements, overseeing the brand’s creative vision, design strategy, and aesthetic to ensure alignment with brand goals and audience engagement across platforms.
Scope: Brand strategy, marketing campaigns, visual identity development, content creation, and cross-platform consistency.
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Created visual content for ISOtunes' physical and online platforms, developing detailed and precise support materials that effectively conveyed their brand message while aligning with their identity and goals.
Digital Design Collateral: Animated and static ad designs (for Meta and Google), Amazon thumbnails, social media designs (feed, stories, and banners), email designs, and web graphics.
Print Design Collateral: Business cards, flyers, brochures, catalog designs, tech sheets, trade show banners, podium wraps, and universal insert cards for packaging.
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I managed the company’s global photo and video needs by contracting photographers and videographers, creating clear photo and video briefs, and storyboarding video concepts. Additionally, I designed lower-thirds and overlays for videos, coordinated scheduling for meetings, and handled project management to ensure smooth collaboration across teams and external partners.
Regions: North America and Europe
Scope: Contracting photographers and videographers, creating briefs, storyboarding, designing video overlays, scheduling meetings, and coordinating teams.
ISOtunes ORIGINS
Haven Technologies Inc. founded ISOtunes in 2016, bringing together industry experts with over 20 years of experience to innovate hearing protection.
BRAND EXPLORATION
UNDERSTANDING The problem
To address the pain points caused by insufficient logo variations for different types of collateral, the brand team initiated a research project to better understand the hearing protection customer and gather actionable insights. The project aimed to establish a consistent schedule for brand studies, refine ISOtunes' demographic understanding of the target audience, identify customer preferences and frustrations with hearing protection, and assess the impact of visual strategies on the customer base.
My Role: Interviewed the Owner, Key Stakeholders, Partners, and the General Public
The SOLUTION
The solution focuses on designing a range of logo variations, including lettermarks and logotypes, to ensure the brand’s identity is adaptable and effective across various collateral and mediums. By refining logo application, we enhance its versatility, making it suitable for different uses. Additionally, an updated package design direction addresses customer preferences and frustrations, ensuring the brand’s visual presence resonates with its target audience and improves overall engagement. This approach strengthens the brand's consistency and aligns it more closely with the needs and expectations of the hearing protection customer.
My Role: Designed Lettermarks, Logotypes, Logo Applications, and Package Design
1,482
NORTH AMERICAN RESPONSES
The survey was created by the Content Manager.
15
RESEARCH INTERVIEWS
Interviewed participants with the strategy team.
40
PAGE REPORT
The Content Manager put the report together.
CREATIVE DIRECTION
Creative Direction · Creative Strategy · Layout
– 15 Product Listings and Counting
COMING SOON
GLOBAL CATALOG
Creative Direction · Layout · Template Design
COMING SOON
BROCHURE
Creative Direction · Layout · Template Design
COMING SOON
FATHER’S DAY CAMPAIGN
Animation · Creative Direction · Digital Marketing
COMING SOON
BLACK FRIDAY CAMPAIGN
Animation · Creative Direction · Digital Marketing
COMING SOON
WINTER HOLIDAY CAMPAIGN
A/B Testing · Creative Direction
DIGITAL & PRINT DESIGN
COMING SOON
Misc. DIGITAL COLLATERAL
Social Media Collateral · Website Collateral
COMING SOON
TRADESHOW COLLATERAL
Banners · Podium Wraps · Product Detail Cards
COMING SOON
Misc. PRINT COLLATERAL
Business Cards · Flyers · Packaging Insert Cards
PHOTO & VIDEO
UNDERSTANDING The problem
To understand the problem, the company faced challenges in managing global photo and video production across multiple regions. The lack of clear communication and inconsistent visual direction led to delays, inefficiencies, and assets that didn’t meet the global standards or local needs. There was a need for a streamlined approach that could coordinate resources, align teams, and ensure brand consistency across different markets, especially Europe and North America. Additionally, language barriers and diverse cultural expectations required careful management to ensure accessibility and relevance of the content across regions.
Regions: Europe and North America
The SOLUTION
The solution involved developing a streamlined approach, including contracting the right photographers and videographers, creating comprehensive photo and video briefs, and storyboarding video concepts to ensure a cohesive visual direction. Additionally, I designed video overlays and lower-thirds to maintain brand consistency, managed language translation requests to ensure accessibility across regions, and oversaw project management to facilitate collaboration between North American and European teams. This approach ensured that all photo and video assets met the company’s global standards and were delivered on time.
My Role: Contracted Photographers and Videographers, Created Briefs and Storyboards, Designed Video Overlays, Managed Language Translation Requests, Scheduled Meetings, and Coordinated Teams
11
PHOTO & VIDEO BRIEFS CREATED
The photo and video briefs include: product line overview, project overview, key considerations, deliverable details, specific requests, product renders, proper and improper product fitting instructions, and shoot guidelines.
– 11 Briefs Created and Counting
The photo and video briefs can’t be shared publicly.
6
Photo & video shoots
The photo and video shoots were managed through effective project management within a set timeline, ensuring all deliverables were completed on time for product launches and brand awareness campaigns.
– 6 Shoots Complete and Counting
7
VIDEO BREAKDOWN DESIGNED
The video breakdown designs include intro designs, callout designs, and outro designs.
– 7 Breakdown Designs Completed and Counting
The video breakdown designs can’t be shared publicly.